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Tyger Campbell?

Why

Tyger Campbell, UCLA starting Point Guard is one of the most recognizable college athletes in the country.  His look,  his hair,  his name,, his game, and the fact that he's a proven winner is a perfect storm of ultimate marketability.   

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Youngest Athlete  to be Featured in GQ Magazine
Tyger caught the eye of a GQ executive during a basketball tournament he was playing at in New York. They loved his look, along with his phenomenal play so they decided to feature him in the magazine. 
The January 2016 edition.

 
Epic and Iconic Style and Hair
Tyger's hair has been iconic since 7th grade.  It caught viral mainstream attention during UCLA's Final Four run.
It was even trending on twitter! 
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